Here you'll find answers to the "what" and "why" questions people often ask us about the world of communication, marketing and the web. Take a look at the questions listed below. If you think of anything else, feel free to ask us.
People get asked these almost every day and we'll never tire of answering.
360bit means a lot to us. It's a name made up of two elements: the 360 number, which represents the circle, a symbol of life and identity and the "bit" word, which in computing is the unit of measurement for information in digital communication. So, we specialize in communication and marketing for companies that care about their digital identity, as if we were many bits working every day!
Yes, there is. Digital communication consists of texts, images, and creativity that serve to inform, engage and build relationships with the target audience. Digital marketing, on the other hand, encompasses all activities aimed at promoting a brand, product or service. Both take place on the web, follow an underlying strategy and are geared towards sales.
It's not important, it's crucial. Whether you have a business, want to promote a product, provide a service or simply want people to know about you, the web is your global showcase. It helps you get discovered, makes it easier for people to contact you and allows you to connect with your audience conveniently and securely. It's fundamental, just like having a profile on social media. Do you have one too? Well, then...
It's true: flyers, posters and brochures will never go out of style. However, they are no longer enough. We live in an increasingly digital world, spending hours in front of smartphone screens, constantly bombarded by videos, slogans and advertising messages. Communication, just like advertising, is a fundamental tool for those who want to speak and be talked about, both in the digital and in the real world.
People often ask these questions at the first meeting and we are always ready to answer.
There are many reasons, yet there is one particular reason why it's really worth paying for a website: to bring a project to life just as you've always dreamed it, without limitations. A project that perfectly reflects your idea in form, colors and every detail. A project that speaks with your voice, communicates your personality and reaches straight to people's hearts. A project created with values that, day after day, make it increasingly significant for your audience and even for Google.
Yes, you can do it yourself, but you might miss something. Perhaps the care in choosing and using words, perhaps the most suitable structure to set up an image, perhaps the study of the audience to address. A company's social profile needs to be designed, developed and managed following some communication rules, and its results also need to be carefully analyzed. Those who have studied and work in communication and marketing can help you with that. And they can certainly help you with much more.
Take a close look at your in-house team. How many people are working on web-related tasks? Two? Three? Just one? A successful project often requires collaboration among various specialized roles and each of these roles has a specific function. A digital communication and marketing team typically consists of managers, web developers, graphic designers, copywriters, marketing and social media consultants, analysts. Firstly, you should consider expanding the roles within your in-house team. Alternatively, you could turn to an external team that is already operational and well-organized: a faster, more efficient and cost-effective solution.
We often respond to this question with a smile because it may seem like an unattainable dream to those who ask. However, there are many ways to appear on the coveted first page of the world's most used search engine. It doesn't involve magic tricks, but, like all great achievements, it depends on several factors. You can reach the first page quickly, but temporarily. Alternatively, it might take longer but yield more solid and lasting results. One thing is certain: it requires a lot of work in terms of communication, optimization and advertising to get noticed by Google and become a part of its network.
These are requested by those who already know something but don't want to stop learning and learning and learning...
A brand is a trademark, but not all corporate trademarks are brands. Do you know why? Because there are many distinctive elements that revolve around the concept of a brand, including the image, history and reputation of a business entity. A brand stands out because it communicates with its colors, its voice and its personality. It tells its story, evokes emotions, and creates strong connections with its audience. A brand is more like a person than a company because it uses digital communication and marketing to connect with the world around it. Do you think your company is a brand?
Copywriting is creative communication, and it encompasses not only writing but also the study and design of corporate and professional texts. These texts can include content for websites, blogs, social media and business profiles, emails, advertising campaigns and banners, all aimed at generating interest, engaging the audience, grabbing attention and promoting products and services. A copywriter plans business objectives and develops communication and marketing strategies, prioritizing the needs of the target audience. It's a constantly evolving strategic writing style that follows web standards and helps companies reach their audience more easily and effectively. If you've written texts about yourself and your company, consider having them reviewed by a copywriter. You'll discover that words have weight, values and exceptional powers.
One question, countless answers. An e-commerce site might not be selling if it doesn't advertise its products, if it doesn't reach its target customer niche, if its terms and conditions are vague and hard to understand, if its pages aren't optimized for the customer experience or if its communication hasn't been designed and analyzed to generate results. An online store struggles to sell if Google doesn't know it exists, if payment methods don't work, if it's not well-connected to social media profiles, if it's not managed properly or if its products don't align with the values of the company behind it. Do you want to find out why your e-commerce isn't selling?
The answer is always the same: it depends. On what? On the objectives you intend to achieve. Informing your customers, providing a service to businesses, managing your inventory, gaining visibility for your product, creating a community, getting noticed, bringing something new to life, telling your story. Creating a website, an e-commerce site, or an app is an important and substantial project because it stems from needs, studies, analyses, and intent elaborations. And even though the cost can vary over time, what never changes is the true value your project can acquire over the years for you and your audience.
Here, you can ask us anything and everything you've always wanted to know about digital communication that your company might need.
"Never stop asking yourself why things are the way they are. Not just once, but do it at least three times in a row: you'll discover that even the most seemingly senseless questions actually conceal profound meanings."
Content creator and web copywriter
